The success and vast popularity of Cartier watches is owed to the leadership and the intelligence of its founder back in 1847. Louis Cartier implemented his early passion and enthusiasm in jewellery and timepieces, into the French company. He understood the importance of what people desired and needed in a wristwatch of that era. By honing in to these needs, a pedigree Cartier watch soon became an indispensable tool for so many people, in such a small space of time.
Cartier watches were soon embraced by royalty. In particular, Princess Mathilde, cousin of Emperor Napoleon III became one of the brand’s loyal customers. In 1902 not only did Cartier open a boutique in the heart of London, but it was also King Edward VII’s coronation. Within the following two years, Louis Cartier received an invitation to become the King’s official purveyor of fine jewellery, which then began a long list of Royal families and courts all over Europe who followed in the same footsteps– each one desiring the beauty and the commitment to quality that Cartier jewelry and watches represented.
Before Cartier designed their very own in-house movement for their timepieces, a huge milestone reached within their haute horology universe - movements from Vacheron Constantin, Audemars Piguet, and Movado were used. Cartier also drew upon the help and expertise of Edmond Jaeger, the co-founder of Jaeger-LeCoultre, who became renowned for producing ultra-thin movements for compact wristwatches.
Cartier watches have evolved in so many ways, shapes and forms since their very first masterpiece. The French watchmakers have introduced a long line of individual collections – each one designed for a specific purpose and personality. Cartier Ballon Bleu watches are distinct in their elegant, round design. Taking inspiration from the swooping curves of a beautifully round balloon, the watches are intended to look like floating bubbles of air on the wrist.
Other Cartier watches with a round face include the likes of the Calibre de Cartier watch collection – a family developed with an in-house movement and an unmistakable sporty edge, and the Cle de Cartier collection– a sophisticated curvaceous design bearing diamond encrusted bezels and lustrous brilliant cut diamond dot hour markers.
Cartier watches are also suitable for those with an affinity towards the automobile industry. Drive de Cartier watches are vintage-inspired designs that showcase cushion-shaped cases, integrated with domed sapphire crystal glass tops, and textured guilloche dials. Launched in 2016, the pedigree Cartier watch was equipped with an entirely new movement and is available in a version that provides a day and night feature, small seconds, large date and second time zone.
Above all Cartier watch creations, the Cartier Tank is by far one of the brand’s most noteworthy designs. Worn by the likes of Princess Diana, Jackie Kennedy and Angelina Jolie, the vintage-inspired rectangular case shape mimics the original Renault fighting tanks of the First World War. Cartier Tank watches now come in many forms; the Tank MC, Tank Solo, Tank Francaise, Tank Anglaise and Tank Americaine to mention just a few. Whilst adopting the same basic foundations of the iconic Cartier Tank watch, these newer versions have, along the way, been implemented with more modern values, to reward the new coming members of the Cartier watch universe, with something a little different each time.