Berry's Diamond Guide

Understand the Beauty of a Diamond

Discover how cut, colour, clarity and carat combine to shape a diamond's character, brilliance and value.

Choosing with Confidence

The 4Cs, clearly explained

Every diamond is unique. Understanding its cut, colour, clarity and carat weight will help you recognise the qualities that matter most to you, and choose a piece you will treasure for a lifetime.

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Cut

The source of a diamond's brilliance

Cut describes how successfully a diamond's proportions, symmetry and polish return light. It influences brightness, fire and scintillation, and should not be confused with shape.

Berry's Advice

A beautifully cut diamond can appear more lively and luminous, even when compared with a stone of similar carat weight.

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Colour

A subtle spectrum of rarity

For white diamonds, colour is graded on the GIA scale from D to Z. D represents a colourless diamond, while progressively warmer tones become more apparent further down the scale.

Berry's Advice

Colour can look different according to a diamond's size, shape and setting metal. Compare stones side by side in natural and showroom light.

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Clarity

Nature's individual signature

Most diamonds contain tiny internal inclusions or surface characteristics. Clarity grades describe their number, size, position and visibility under 10 times magnification.

Berry's Advice

An eye-clean diamond can offer a beautiful balance of appearance and value, even when microscopic characteristics are recorded on its grading report.

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Carat

Weight is only part of the story

One carat equals 0.2 grams and is divided into 100 points. Two diamonds of the same carat weight can look different in size and carry very different values according to their cut, colour and clarity.

Berry's Advice

Consider how the diamond is proportioned and how it sits within the design, rather than choosing by carat weight alone.

Explore in More Detail

Continue with the GIA interactive guide

The Gemological Institute of America created the 4Cs as a universal method for evaluating diamond quality. Open its interactive guide in a new window for a closer look at each characteristic.

Diamond Questions

A little more clarity

What is the most important of the 4Cs?

There is no single right answer. Cut has the greatest influence on sparkle, while colour, clarity and carat weight shape appearance, rarity and value. The best balance depends on what you notice and value most.

Is diamond cut the same as diamond shape?

No. Shape describes the outline, such as round, oval or emerald cut. Cut quality describes how well the facets, proportions, symmetry and polish work together to reflect light.

Does a higher carat diamond always look larger?

Not necessarily. Carat measures weight. Visible size also depends on the stone's shape, proportions and how much of its weight is carried beneath the setting.

Personal Guidance

Find the diamond that feels entirely your own

Our diamond specialists will guide you through every detail, helping you compare stones in person and choose with complete confidence.