Privacy & Data Protection
Privacy Policy
This Privacy Policy explains how Berry's Jewellers collects, uses, shares, stores and protects personal information, and the choices and rights available to you.
Last updated: 14 August 2026We take the privacy and security of personal information seriously. This notice applies to customers, website visitors, people who contact us, suppliers and business contacts, showroom visitors and candidates applying for roles with Berry's.
Who We Are
Berens & Company Limited is registered in England and Wales under company number 00354466. Our registered address is 62 Albion Street, Leeds, West Yorkshire, LS1 6AD. We trade as Berry's Jewellers.
For the personal information covered by this policy, Berens & Company Limited will generally be the data controller. If another Berry's group company is the controller for a particular interaction, we will provide the relevant information where appropriate.
Contact our Privacy Team at privacy@berrysjewellers.co.uk.
We process personal information in accordance with applicable UK data protection and privacy law, including the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 as amended, and relevant changes introduced by the Data (Use and Access) Act 2025.
Information We May Collect
Name, address, email, telephone number, date of birth where relevant, and information you provide when contacting us.
Products and services purchased, order history, delivery information, returns, repairs, warranties, appointments and customer-service records.
Limited payment and transaction information, payment status and finance-application information where relevant. Full card details are handled through secure payment providers rather than being stored by Berry's in readable form.
IP address, browser and device information, website interactions and other online identifiers collected through cookies and similar technologies.
Marketing choices, interests, communications, email interactions and information used to understand which products or services may be relevant to you.
Information included in enquiries, forms, product reviews, photographs or other information you choose to submit to us.
CCTV footage and information connected with security, fraud prevention, collections, high-value transactions or identification checks.
Contact details, employment history, qualifications, experience, application information and other information supplied during recruitment.
Please avoid providing special-category information unless it is relevant and requested. Where we need to process special-category information, we will only do so where a lawful basis and an additional legal condition apply.
How We Collect Personal Information
- Directly from you, for example when you buy from us, visit a showroom, complete a form, contact us, book an appointment, request a repair or apply for a vacancy.
- Automatically when you use our website, through cookies and similar technologies, subject to the preferences and legal rules that apply.
- From service providers and business partners, such as payment providers, delivery companies, finance providers, fraud-prevention or identity-verification services, manufacturers and repair partners.
- From recruitment agencies or referees where relevant.
- From publicly available or lawfully accessible sources where appropriate and lawful.
How and Why We Use Your Information
We only use personal information where we have a lawful reason to do so.
| Purpose | Examples of Information Used | Typical Lawful Basis |
|---|---|---|
| Process purchases and provide products or services | Identity, contact, order, delivery and transaction information | Contract and steps taken at your request before entering a contract |
| Customer service, returns, repairs, warranties and appointments | Contact, purchase, repair, enquiry and service history | Contract and legitimate interests in providing effective customer service |
| Take and manage payments | Transaction status and limited payment information | Contract, legitimate interests and legal obligations |
| Facilitate finance applications | Identity, contact, purchase and application information | Steps taken at your request before entering a finance agreement, legitimate interests and legal obligations |
| Fraud prevention, security and identity checks | Identity, transaction, device, CCTV and verification information | Legitimate interests, recognised legitimate interests where applicable, and legal obligations |
| Operate, secure and improve our website | Device, browser, IP, website-use and technical information | Legitimate interests, consent or another applicable legal basis depending on the technology |
| Marketing, personalisation and advertising | Contact information, marketing preferences, purchase history and online interactions | Consent or legitimate interests where permitted, together with PECR requirements for electronic marketing |
| Manage supplier and business relationships | Business contact and correspondence information | Contract and legitimate interests |
| Recruitment | Application, employment, qualification and contact information | Legitimate interests, pre-contract steps, legal obligations and additional conditions where special-category information is involved |
| Comply with law and protect our business | Relevant customer, transaction, correspondence and security information | Legal obligations and legitimate interests |
Marketing
We may send information about Berry's products, services, events and offers where you have asked to receive it or where the law otherwise permits us to do so.
For email, text and similar electronic marketing, we comply with PECR. This may include relying on consent or, where all legal conditions are met, the existing-customer soft opt-in.
You can object to direct marketing at any time. This is an absolute right. Use the unsubscribe link in a marketing email, speak to us in store or email privacy@berrysjewellers.co.uk. We may keep limited information on a suppression list so that we can respect your choice in future.
Service communications, such as order confirmations, delivery updates, repair information, security messages or responses to an enquiry, are not marketing and may still be sent where necessary.
Cookies & Similar Technologies
When you use our website, we may collect information through cookies, browser storage, pixels, scripts and similar technologies. Depending on the technology and purpose, we may rely on consent, a statutory exception or another applicable lawful basis.
Our Cookie Policy explains the technologies currently identified on the Berry's website, their purposes and durations, and how to manage your choices.
Who We May Share Information With
- e-commerce and website providers, including Shopify;
- payment processors and banks;
- delivery, logistics and secure-carriage providers;
- finance providers, credit-reference agencies and services supporting finance applications;
- email, CRM, online-form and customer-communication providers;
- review, survey and customer-feedback providers;
- fraud-prevention, security and identity-verification providers;
- watch and jewellery manufacturers, authorised service centres, repair partners and other suppliers where needed to provide a requested service;
- analytics, advertising and online-platform providers where permitted by your consent and applicable law;
- professional advisers, auditors, insurers, law-enforcement agencies, regulators or courts where appropriate;
- other companies within our group where necessary and lawful; and
- a purchaser, investor or successor if all or part of our business is sold, reorganised or transferred.
We do not sell your personal information to advertisers.
International Transfers
Some of our service providers and their subprocessors operate internationally. This means personal information may be processed or accessed outside the United Kingdom, including in countries whose data-protection laws differ from those in the UK.
Where a transfer is subject to the UK international-transfer rules, we use or rely on an appropriate lawful transfer mechanism. Depending on the destination and provider, this may include UK adequacy regulations, an approved international data-transfer agreement or addendum, contractual safeguards, or another mechanism permitted by law.
Contact privacy@berrysjewellers.co.uk for further information about safeguards relevant to a particular transfer.
How Long We Keep Personal Information
We do not keep personal information for longer than we reasonably need it. Retention depends on the purpose, legal and accounting requirements, contractual obligations, warranties, claims, fraud-prevention needs and the nature of our relationship with you.
| Record Type | Current Retention Approach |
|---|---|
| Purchase and transaction records | Generally 7 years after purchase, subject to any longer period required for a legal claim or other legal obligation. |
| CCTV | Normally up to 31 days, unless footage is relevant to an accident, suspected crime, investigation, claim or other incident. |
| Unsuccessful recruitment applications | Normally no more than 6 months after the recruitment decision, unless a different period is agreed or legally required. |
| Marketing suppression records | Limited information may be retained for as long as needed to ensure a marketing opt-out or objection continues to be respected. |
| Cookies and similar technologies | Retention varies by technology. See the Cookie Policy. |
| Enquiries, customer-service, supplier and other business records | Retained for as long as reasonably required for the relevant purpose, relationship, legal obligation, complaint, claim or operational need, then deleted, anonymised or securely destroyed. |
Security
We use appropriate organisational and technical measures designed to protect personal information from accidental or unlawful loss, misuse, alteration, disclosure or access.
Access is limited according to business need, and service providers handling information for us are expected to protect it appropriately. No internet or information-storage system can be guaranteed to be completely secure, but we review our arrangements and take reasonable steps to manage risk.
Your Data Protection Rights
Depending on the circumstances and legal basis, you may have the rights below. Some rights are subject to legal conditions and exemptions.
To exercise a right, email privacy@berrysjewellers.co.uk. We may need information to confirm your identity and understand your request. We will respond within the applicable legal timeframe, normally one month, unless the law permits additional time.
Access your personal information
You can ask whether we process your personal information and request a copy of the information we hold about you, together with other information required by law.
Correct inaccurate or incomplete information
You can ask us to correct information you believe is inaccurate and, where appropriate, complete information that is incomplete.
Request deletion
In certain circumstances, you can ask us to delete personal information. This right is not absolute and we may need to retain information where the law permits or requires us to do so.
Restrict the use of your information
In certain circumstances, you can ask us to restrict how we use personal information while an issue is considered or another legal condition is met.
Data portability
Where the legal conditions apply, you can ask for information you provided to us to be supplied in a structured, commonly used and machine-readable format, or transferred to another organisation where technically feasible.
Object to processing
Where we rely on legitimate interests, you may have the right to object based on your particular situation. For direct marketing, your right to object is absolute and you do not need to give a reason.
Withdraw consent
Where we rely on your consent, you can withdraw it at any time. This does not affect processing that was lawful before consent was withdrawn.
Automated Decision-Making & Profiling
Berry's does not currently use solely automated decision-making itself to make decisions about you that have legal or similarly significant effects.
Some third-party services, such as finance, credit-reference, fraud-prevention or identity-verification providers, may use automated processes when providing their own services. Their privacy information will explain how they use your information and any rights or safeguards that apply.
We may use profiling or segmentation for marketing and website-personalisation purposes where permitted by law. You can object to profiling carried out for direct-marketing purposes.
Recruitment
If you apply for an advertised Berry's vacancy, we may process identity and contact information, employment history, qualifications, experience, application answers, interview information and other information relevant to recruitment.
We use recruitment information to assess applications, communicate with candidates, arrange interviews and comply with employment and legal obligations. Where special-category information is required, we will only process it where an additional legal condition applies.
If your application is unsuccessful, we normally retain recruitment information for no more than six months after the decision, unless a different period is agreed or required by law.
Data Protection Complaints
If you are concerned about how Berry's has used your personal information, please contact us first so we have the opportunity to investigate and respond.
Email privacy@berrysjewellers.co.uk or write to the Privacy Team at 62 Albion Street, Leeds, West Yorkshire, LS1 6AD.
We will acknowledge a data-protection complaint within 30 days, investigate without undue delay, keep you informed as appropriate and provide the outcome without undue delay.
You also have the right to complain to the Information Commissioner's Office. You do not have to complete Berry's complaints process before contacting the ICO.
Changes to This Privacy Policy
We may update this policy when our services, technology, suppliers, legal obligations or the way we use personal information change. The date at the top shows when this notice was last updated.
Where a change is significant and the law requires it, we will take reasonable steps to bring the updated information to the attention of affected individuals.
Privacy Team
Questions About Your Information?
Contact Berry's Privacy Team if you have a question, want to exercise a data protection right or wish to make a data protection complaint.
This policy is intended to describe Berry's current use of personal information. Internal processing arrangements, service-provider contracts and retention schedules should be reviewed alongside this notice to ensure it remains accurate.