TAG Heuer History

TAG Heuer has been a leading name in luxury chronographs since 1860. Their commitment to innovation has kept pace with the ever-evolving world of sports, ensuring their timepieces can capture every crucial fraction of a second. From legendary race car drivers to everyday athletes, TAG Heuer watches have left their mark on history.

Early on, TAG Heuer established itself as a pioneer with the Mikrograph, a mechanical chronograph boasting five times greater accuracy than its competitors. This achievement propelled them to become the official timekeeper for prestigious sporting events. Their dedication continued with their sponsorship of the Formula 1 World Championship, solidifying their position within the world of motorsports.

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TAG Heuer

TAG Heuer's dedication to pushing boundaries extends beyond the racetrack. They were the first to develop the self-winding crown mechanism and the double magnetic tourbillon. With four production sites and their own dedicated manufacture, they combine cutting-edge technology with unparalleled craftsmanship. Their innovations have not only shaped TAG Heuer's legacy, but also continue to influence the foundations of watchmaking today. Every Swiss-made TAG Heuer embodies this commitment to precision and technical excellence.

The TAG Heuer Institute serves as a testament to their enduring passion for knowledge and watchmaking expertise. This unique blend of knowledge and skill allows them to preserve a centuries-old tradition while constantly striving for the future. Their philosophy is one of constant pursuit: to break records, capture the perfect split second, and embrace the present moment as a stepping stone to future victories. Owning a TAG Heuer is more than just a timepiece; it's a statement about mastering the now and shaping your own legacy.

Since 1860, TAG Heuer has seamlessly blended cutting-edge technology with unparalleled precision timing. Their unwavering dedication to the world of sports, particularly motor racing, has culminated in the creation of some of the world's most accurate timing instruments, reaching an astounding 5/10,000ths of a second. This expertise is instilled in every collection and every piece they create. From the TAG Heuer Formula 1 to the Carrera, each watch is a testament to their commitment to cutting-edge research and masterful design, solidifying their position as iconic symbols within the watchmaking industry.

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