Since its establishment by Edouard Heuer in 1860, TAG Heuer has embodied a spirit of avant-garde innovation, precision craftsmanship, and daring style that has left an indelible mark on the history of the watch industry worldwide. We invite you to delve into this rich legacy through TAG Heuer's exceptional timepieces and groundbreaking innovations.

The success of TAG Heuer has been built upon two pillars: family leadership and a commitment to technical innovation. These foundations have guided the company from its early years through the decades that followed.

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TAG Heuer Formula 1

Set the pace for victory in this bold and colourful TAG Heuer Formula 1. Building on the collection’s legacy but racing to the future, this red motor racing leader is as stimulating as ever with its red livery. A timepiece for true pilots.


With inventions such as the V4, a belt driven watch and the Mikro collection of high technology watches, TAG Heuer aren't afraid to try something new when it comes to watchmaking. In their current line however, the ranges of Aquaracer, Link, Carrera and Formula One reign supreme. With watches in quartz, ranging all the way up to automatic chronographs, there is something for everyone.

The Swiss brand is in partnerships with names such as Bundesliga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix and many more. TAG Heuer also boast a highly successful line-up of ambassadors, such as Ryan Gosling, Naomi Osaka, Patrick Dempsey, Tommy Fleetwood and Sky Brown who replicate the common core values of the brand such as mental strength, disruptive attitude and ambition.

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