Reflect is about empowerment through design? Stine Goya wanted the pieces to feel like a bold expression of strength and self-love, encouraging wearers to own their space and reflect their personality unapologetically.

the collection includes unisex pieces? Reflect was designed to blur the lines between masculine and feminine, making it a gender-inclusive collection that anyone can wear confidently.

Georg Jensen was originally a sculptor? Before founding his design house in 1904, Georg Jensen trained as a sculptor at the Royal Danish Academy of Fine Arts. His deep appreciation for form and craftsmanship is why his silver pieces are considered both functional and artistic.

it’s called “Moonlight Grapes” because of a romantic quote by Georg Jensen? He once described silver as "moonlight captured in solid form" — and when paired with the grape motif, the collection became known as Moonlight Grapes.

the Mercy ring is designed to feel like a second skin? Its organic shape is meant to embrace the finger, not just sit on it. The asymmetry makes it feel almost alive — like it's moving with you.

Mercy was created by Jacqueline Rabun, a U.S.-born, London-based designer. She’s also the designer of Georg Jensen’s Offspring collection.

the Mercy collection is inspired by the flow of time? The organic curves and soft, fluid shapes in Mercy jewellery are designed to represent life’s continuous movement — a symbol of how we grow, change, and evolve.

each Torun piece is handcrafted in Denmark? Even today, the bangles and watches in the Torun collection are handmade by skilled artisans in Copenhagen, continuing the brand’s legacy of craftsmanship.

Torun’s clients included Billie Holiday and Brigitte Bardot? Even before she joined Georg Jensen in 1969, Torun had already designed for global icons, giving her work an aura of timeless glamour and bohemian spirit.

Offspring is a favourite for milestone gifts? From Mother’s Day and birthdays to anniversaries and baby showers, Offspring is often chosen as a symbolic, heartfelt present — especially because of its layered meanings.

the Offspring collection is all about human connection? Designed by Jacqueline Rabun, Offspring symbolizes the unbreakable bonds between people — whether it’s a mother and child, siblings, partners, or close friends.

the iconic shape is inspired by an egg? The interlocking, organic ovals in the collection are based on the egg form, representing birth, beginnings, and protection — a perfect metaphor for the people we hold closest.

each enamel daisy is hand-painted? The coloured petals you see on Daisy jewellery are created using delicate hand-painted enamel, meaning each piece is slightly unique.

Moonlight Grapes is a favourite in fashion editorials? Its bold silhouette and iconic look have made it a regular feature in international magazines like Vogue, Harper’s Bazaar, and Elle.

Daisy pieces can be layered or worn solo? Whether it’s a single daisy stud, a statement necklace, or a bracelet of daisy charms, the collection is made for mixing, matching, and layering — perfect for personal expression.

the daisy is a symbol of Danish royalty and national pride? Queen Ingrid, Margrethe’s mother, wore daisies in her wedding bouquet — making the daisy a symbol of purity, optimism, and new beginnings in Danish culture.

Fusion pieces are made to "lock" together seamlessly? Each Fusion ring is composed of individual interlocking segments that fit together perfectly, like puzzle pieces — a symbol of connection, love, and individuality.