Berry's Charity Scheme
Bringing colleagues together to support charities making a meaningful difference to people and communities across the UK.
The Brain Tumour Charity
Throughout 2026, Berry's Jewellers is proud to support The Brain Tumour Charity as our chosen Charity of the Year.
The charity funds pioneering research, provides support and information to people affected by brain tumours, and campaigns for meaningful change.
“We have several fundraising events already planned throughout the year, with more ideas to come. The money raised will help every single person affected by a brain tumour. As a family business, supporting The Brain Tumour Charity is very close to our hearts.”
Simon Oxby, Head of Operations
“Our vision is to make a difference for anyone who may be terminally ill, have mental health issues or be socially deprived, and to support young, poorly or disabled people to improve their lives and hopefully add a little sparkle.”
The Berry's Charity Scheme
After many years of supporting local and national charities, we created the Berry's Charity Scheme to bring our colleagues together behind one principal charity each year.
Through fundraising events, challenges and activities across the business, our aim is to make a meaningful contribution to organisations supporting people and communities who need it most.
Apply to Become Our 2027 Charity of the Year
We welcome applications from registered charities wishing to be considered as Berry's chosen charity for 2027.
Download the application pack, complete the requested information and return it to our Charity Team for consideration.
Making a Difference Through the Years
From long-distance walks to specially created jewellery, our colleagues have supported a wide range of charitable organisations over the years. The photographs below are part of the Berry's charity story.
2026
Helmsley Circular
Our 2026 charity walk followed a challenging 17-mile circular route from Helmsley through Ash Dale, Rievaulx and Old Byland, with the team raising awareness and funds for The Brain Tumour Charity.
Learn More About The Brain Tumour Charity
2025
Aysgarth Falls
Our annual charity walk took the team on a 17-mile route through the Yorkshire Dales and Aysgarth Falls. Together, we raised £20,000 for Children's Heart Surgery Fund.
Learn More About Children's Heart Surgery Fund
2024
The Dales Way
In 2024, colleagues tackled a 23-mile section of the Dales Way from Ilkley to Kettlewell in support of Samaritans and its work providing emotional support to people who need someone to listen.
Learn More About Samaritans
2023
Edale Skyline
The team completed the demanding 20-mile Edale Skyline route across the Peak District, fundraising for Mind and its work supporting better mental health.
Learn More About Mind
2022
Cleveland Way
Our 2022 challenge was a 21-mile stretch of the Cleveland Way along the Yorkshire coast, undertaken in support of Parkinson's UK.
Learn More About Parkinson's UK
2021
Ullswater Way
In 2021, the Berry's team completed the 20-mile Ullswater Way around Ullswater in the Lake District, supporting Dementia UK.
Learn More About Dementia UK
2020
Alnwick Castle to Bamburgh Castle
Fourteen Berry's colleagues walked 21 miles along the Northumberland coast from Alnwick Castle to Bamburgh Castle. At the time reported, the year's fundraising total had reached £6,865.60, before the final collection tins were counted.
Learn More About The Give A Duck Foundation
2019
Yorkshire Three Peaks
The Berry's team completed the Yorkshire Three Peaks Challenge in support of Martin House, raising more than £3,000 for the hospice and its work with children, young people and their families.
Learn More About Martin House
2019
Get Lippy
Berry's supported The Eve Appeal's Get Lippy campaign with a specially created necklace, donating £50 from each qualifying sale to support the charity's work in gynaecological cancer research and awareness.
Learn More About The Eve Appeal
2019
Lions of Windsor & Maidenhead
To mark the 200th anniversary of Queen Victoria's birth and raise funds for local charities, Berry's created the 'Diamond Empress' Lion of Windsor, designed by Anna Kompaniets and displayed outside our Windsor showroom.
More Charities Supported by Berry's
Our fundraising history extends beyond the events shown above. We are proud to have supported a wide range of organisations through charitable partnerships and initiatives.
Help Us Make a Difference
Follow Berry's throughout the year for updates on our fundraising activity and Charity of the Year. Registered charities can also apply to be considered for our 2027 scheme using the application pack above.
Charity partnerships and fundraising activities shown in the historical section relate to the year stated. External charity links are provided for further information about the organisations supported.