the iconic shape is inspired by an egg? The interlocking, organic ovals in the collection are based on the egg form, representing birth, beginnings, and protection — a perfect metaphor for the people we hold closest.

Torun was the first female silversmith to gain international fame? Vivianna Torun Bülow-Hübe broke gender norms in the male-dominated design world of the 1950s–60s, becoming one of Georg Jensen’s most influential designers — and a global trailblazer for women in design.

Moonlight Grapes is a favourite in fashion editorials? Its bold silhouette and iconic look have made it a regular feature in international magazines like Vogue, Harper’s Bazaar, and Elle.

the Mercy ring is designed to feel like a second skin? Its organic shape is meant to embrace the finger, not just sit on it. The asymmetry makes it feel almost alive — like it's moving with you.

the Mercy collection is inspired by the flow of time? The organic curves and soft, fluid shapes in Mercy jewellery are designed to represent life’s continuous movement — a symbol of how we grow, change, and evolve.

The Arc collection was created by Sophie Bille Brahe, known for her modern approach to fine jewellery. This is her first collaboration with Georg Jensen, merging her poetic minimalism with the brand’s craftsmanship legacy.

the collection was designed by Danish fashion icon Stine Goya? Reflect marks Stine Goya’s first jewellery collaboration with Georg Jensen.