the iconic shape is inspired by an egg? The interlocking, organic ovals in the collection are based on the egg form, representing birth, beginnings, and protection — a perfect metaphor for the people we hold closest.

Torun was the first female silversmith to gain international fame? Vivianna Torun Bülow-Hübe broke gender norms in the male-dominated design world of the 1950s–60s, becoming one of Georg Jensen’s most influential designers — and a global trailblazer for women in design.

the collection was designed by a woman in the 1960s? The Möbius collection was created by Vivianna Torun Bülow-Hübe, one of Georg Jensen’s most influential designers.

the designer of Mercy isn’t Danish? The collection was created by Jacqueline Rabun, a Los Angeles-born, London-based jewellery designer known for her emotive, minimalist designs. She has been collaborating with Georg Jensen since the late 1990s.

the collection includes unisex pieces? Reflect was designed to blur the lines between masculine and feminine, making it a gender-inclusive collection that anyone can wear confidently.

Moonlight Grapes is a favourite in fashion editorials? Its bold silhouette and iconic look have made it a regular feature in international magazines like Vogue, Harper’s Bazaar, and Elle.

the Mercy ring is designed to feel like a second skin? Its organic shape is meant to embrace the finger, not just sit on it. The asymmetry makes it feel almost alive — like it's moving with you.

the collection was designed by Danish fashion icon Stine Goya? Reflect marks Stine Goya’s first jewellery collaboration with Georg Jensen.

the Mercy collection is inspired by the flow of time? The organic curves and soft, fluid shapes in Mercy jewellery are designed to represent life’s continuous movement — a symbol of how we grow, change, and evolve.

Reflect is about empowerment through design? Stine Goya wanted the pieces to feel like a bold expression of strength and self-love, encouraging wearers to own their space and reflect their personality unapologetically.