The TAG Heuer watch collections are all symbolic of the brand’s heritage, helping to leaf through the pages that illustrate each milestone of their story. TAG Heuer is a brand name that stands out from the crowd and justifiably so. It has been building relationships with the elite of the sporting and racing worlds for decades. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era.
In 1860 a little watchmaking shop was opened by Edouard Heuer in the remote mountain village of Saint Imier, it was from thereon that great things were to come of one man’s small vision. In 1887, the oscillating pinion was invented, a component still used today in mechanical stopwatches. By 1916, the most accurate of timing instruments could only measure 1/5th of a second – that was until TAG Heuer made history by producing the first stopwatch with an accuracy of 1/100th of a second. This discovery would go on to leverage the brand as one of the most reliable watchmaking companies of today. In 1962 the brand became the first Swiss watchmaker’s in space. When astronaut John Glenn, pilot of the Friendship 7 spacecraft on Mercury-Atlas 6 embarked upon his mission, strapped tightly to his wrist was a TAG Heuer stopwatch – the perfect companion equipped to face the most challenging of conditions on the world’s first manned US orbital mission.
By the year of 1963, the world saw the launch of the TAG Heuer Carrera - inspired by the Carrera Panamericana Mexico Road Race and designed specifically for the professional diver. (In 2010 the Carerra was equipped with the Caliber 1887 – an in-house caliber chronograph, built inside the same classic case, with an easy-to-read dial). Six years later the Chronomatic Caliber 11 was produced with automatic micro rotor. The year marked a pivotal point in the brand’s history of making world-class timepieces. In 1971 Steve McQueen wore the Monaco watch, re-defining style with his Hollywood status. The Monaco collection was the first square-faced automatic chronograph – a design that has remained practically unaltered throughout the decades since its discovery. In 2004, the Monaco V4 was launched. The timepiece marked the celebration of the first watch with belt drives, ball bearings and linear mass.
In 2016 TAG Heuer revealed the TAG Heuer Connected watch, equipped with a multitude of functions including; directional wind and weather monitoring, RaceChrono Pro capability, and Google Fit. The Android and Smartphone compatible device connects the wearer to thousands of apps that can be tailored to individual tastes. The brand continue to push their Swiss avent-garde limits with exceptional craftsmanship and a bold empowering design.