The iconic Formula 1 collection from TAG Heuer, embodies true Motorsport passion. Each perfectly designed model from the line encapsulates the professionalism and the expertise of the champions that proudly strap them to their arm – locking the spirit of the sport inside a wrist-sized package of brilliance. Originally intended for racing drivers at the wheel, watches of the Formula 1 collection needed to be reliable, built with stamina and stylish. The same principles of design remain the same to this day, their highly legible dials evoking a strong sense of sophistication, having huge visual impact upon first glance.
Each watch from the TAG Heuer Formula 1 series, captures the power, speed and adrenaline-infused nature experienced on the racing track, as well as the excitement felt within the vehicles of some of the world’s most successful drivers’ of the Formula 1 industry. The collection plays an important role in the story of TAG Heuer’s growth, from its birth back in 1860. The Formula 1 was the first watch to be released following the acquisition of Heuer by Techniques d’Avant Garde (“TAG”) in 1986, many of them dressed in captivating vivid plastic cases and matching dials.
Since then, the designs of the TAG Heuer Formula 1 watches, although similar in nature to the originals, have evolved into more subtle designs as a response to an increase in demand from enthusiasts looking for a sophisticated companion for everyday use. Watches within the Formula 1 collection are not only used for sports watches, but also make fantastic dress watches. The more recent TAG Heuer Formula 1 watches are implemented with the brand’s most advanced technology using materials such as their ultra-sleek ceramic case materials for superb durability.
TAG Heuer also choose titanium for some of their instruments, to provide a lightweight yet hard-wearing alternative to stainless steel. Many of the stainless steel versions are black in appearance due to their titanium carbide coating, giving them an almost stealth-like appeal and a versatile use for all manner of occasions. As well as variations in case materials, the dials of the TAG Heuer Formula 1 watches are particularly attractive, many of them with colourful injections to their black or matte grey surfaces to enhance a real sporty feel.
At Berry’s we have hand-picked some of the finest TAG Heuer Formula 1 watches, to provide a watch for every wearer and for every occasion. Our most popular designs are those such as the Senna special Editions with the iconic “S” motif featured on the dial or bezel, and the famous “Legend” bracelet for optimum wearer comfort. Watches such as the Cristiano Ronaldo CR7 and the McLaren Limited Edition pieces, embody some of TAG Heuer’s finest craftsmanship. Using vivid colour and black titanium coated carbide bezels, features such as their crisp chronograph sub-scales and daring dial diameters, are emphasised to create bold, masculine weapons for the sport-enthused connoisseur.