Chanel BOY.FRIEND watches were born as an embodiment of Coco Chanel’s obsession with masculine fabrics and tailoring. It is undeniably fashionable for girls to wear boyish clothes – ripped jeans, men’s watches and brogues. But what the luxury watch industry lacks is a boyish timepiece that is specifically tailored to suit the wrist of the lady. It therefore needed to be super-stylish, high performing and ultra-accurate, hence new beginnings for Chanel’s next adventure in their world of haute horology. Chanel BOY.FRIEND watches are sleek, refined and beautifully finished so that they merge the gap between a men’s watch and an elegant lady’s watch. Instead these designs are incredibly versatile – not too many diamonds – not too high a dose of masculinity. Instead this range of ladies Chanel watches combines both parallels to create the perfect balance.
The tomboy-inspired Chanel BOY.FRIEND watch collection follows the art-deco lines of the Chanel Premier watch – the first collection launched by the globally-renowned design house. Whilst the latter resembles the shape of Place Vendrome in Paris, BOY.FRIEND watches are less jewel-like. The sapphire crystal glass is set below the bezel which is chunky and flat, thus the watch is less inclined to fall into the cocktail watch category, appealing more to those who prefer pared-down versions of Chanel’s more glamorous designs. The dials in soft beiges, palatable whites and seductive blacks settle in perfectly with the minimalist design of the Chanel BOY.FRIEND watch.
Whilst Chanel BOY.FRIEND watches are certainly an adaptation of the iconic Premier watch, the cases are made somewhat more masculine and the hour indexes have been removed from the dial. This design choice makes the watch look less instrument-like. It also encourages the lady to focus less on the passing of time and become more involved in those precious moments in life. Black crocodile straps add a modern touch to a Chanel BOY.FRIEND watch, whilst the stainless steel bracelets take on a unique tweed-inspired look.
The Chanel BOY.FRIEND Tweed watch in small version mixes the dark silvery lustre of the stainless steel case and bracelet, with the crisp sparkle of a diamond set bezel. The corners of the case have been clipped to soften the look of the watch whilst swerving the pristine appearance of a glamorous ladies watch. The black dial bordered by 62 brilliant cut diamonds is equipped with a simple hour and minute hand which parade the dial blindly, since the hour track goes without any markers. It is however, the Chanel logo at the centre top of the display which orients the dial. The stainless steel bracelet has been embellished with a Tweed motif – a nod to Coco Chanel’s inspiration behind the collection.
As an official UK stockist of Chanel BOY.FRIEND watches, our collection features the large and small sized variations, as well as those with a plain steel bezel and those with diamond decoration. Whether it is a Chanel BOY.FRIEND watch with a black alligator strap that catches your eye, or an all-steel watch for adding to sophisticated attire, our dedicated team of watch specialists are sure to be able to offer their advice and help you make that final decision.