Swiss Avant-Garde since 1860, TAG Heuer has been at the fore-front of Swiss Watch Technology for many years. The timepiece brand unique heritage is based on constant development and drive for improvement pushing boundaries and breaking rules overcoming technology restraints to create luxury watches with real racing spirit and a performance touch. Thanks to its unequalled mechanical accuracy Tag Heuer has left its mark in the history of watchmaking, especially in the field of chronographs.
With inventions such as the V4, a belt driven watch and the Mikro collection of high technology watches, TAG Heuer aren't afraid to try something new when it comes to watchmaking. In their current line however, the ranges of Aquaracer, Link, Carrera and Formula One reign supreme. With watches in quartz, ranging all the way up to automatic chronographs, there is something for everyone.
2015 models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.
The Swiss brand is in partnerships with names such as Bundesliga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix and many more. TAG Heuer also boast a highly successful line-up of ambassadors, such as Lewis Hamilton, Cristiano Ronaldo and Chris Hemsworth who replicate the common core values of the brand such as mental strength, disruptive attitude and ambition.