Earlier this year Breitling launched an extension to its iconic Superocean watch– one of the world’s boldest and most capable of diver’s watches. The Breitling Superocean Automatic 44 Outerknown makes a profound environmental statement as well as underscoring the company’s relationship with Outerknown who works with the NGO Ocean Conservancy to raise awareness of the problem of marine waste.
In recent years Breitling has shown a commitment to cleaning oceans and promoting the care and maintenance of the world’s beaches and shorelines. Marking a shared focus on sustainability, Breitling also released a line of 6 different coloured eco-friendly watch straps – the new ECONYL® yarn straps which have been created exclusively from recycled nylon waste. Outerknown co-founder Kelly Slater who is also known as the world’s greatest surfer partnered up with Breitling in the design of the watch and shares her view of the new watch strap collection, stating that “..these new ECONYL® yarn straps that we’ve made with Georges and the team at Breitling are a step toward a cleaner environment, and we’re proud to have our name associated with them. Importantly, they raise awareness that individuals really can make a difference. The oceans and beaches belong to all of us, so we want to encourage every man, woman, and child to help.”
Breitling’s close links to the Ocean Conservancy make a clear point with the launch of the Breitling Superocean Automatic 44 Outerknown watch. The prestigious watchmaker seems the perfect fit for Outerknown since it shares common values that have resonated with Breitling particularly over the last decade. Presented on a new khaki green Outerknown NATO strap made of ECONYL® yarn, the watch makes use of the nylon waste found in fishing nets recovered from the ocean, and is reformed into a new and innovative material that wears comfortably on the wrist. Overall the watch with its matching khaki coloured Arabic and baton dial combines a powerful in-house Breitling manufactured caliber and a water resistant case that makes it an ideal companion for all sorts of water activities like snorkelling, sailing, swimming and diving.
The Breitling Superocean Automatic 44 Outerknown watch features a tough and durable 44mm stainless steel case that has been equipped with an astounding 1000 meter water resistant capability. Co-designed with Kelly Slater, the sporty, fresh and vibrant inspiration behind the watch makes it entirely noticeable on the wrist and ready to face any deep sea challenge. The dial is surrounded by a ratcheted unidirectional rotating bezel for enabling the wearer to time their dive accurately, along with a stainless steel case back engraved with the Outerknown logo. Super-LumiNova detailing on the dial seen in the indexes and hands enable easy reading of the time in low-light conditions – an indispensable feature when exploring deep depths of the ocean.
The special ECONYL® yarn Nato straps compatible with the Breitling Superocean Automatic 44 Outerknown watch are interchangeable, enabling a different look to the be achieved – each one having been decorated with a special “OK” embroidery. The self-winding in-house made Breitling Caliber 17 is equipped with a 38 hour power reserve which performs relentlessly inside its sturdy housing. On the front of the watch is a sheet of sapphire crystal glass that has been treated with the manufacturer’s anti-reflective and scratch resistant technology.
Adding to Breitling’s brand legacy, the Superocean Automatic 44 Outerknown watch in a stylish Khaki green stands as a token of commitment to raising awareness for our oceans and for driving positive change. Whether on or off-shore, Breitling fans will welcome the 44mm diver’s watch onto the wrist as a statement if not as a tool for taking to the water with. You can check out more of the watch’s spec here.