Why are Berry's unique? The answer is that since 1897 we have been an independent jewellers and we are now run by the 3rd and 4th generation of the same family, our values of integrity and trust are as important to us as ever.
We strive and continue to be one of the country's leading independent retail jewellers with eight showrooms nationwide. There are not many jewellers in the world that can offer the range of watch and jewellery collections that we stock and our staff's expertise and knowledge is hard to surpass.
Exceptional diamonds, coloured gemstones and jewellery are hand-picked by our directors and we aim to give the best products possible at the most competitive prices. The majority of our stones are GIA graded and sourced directly from diamond site holders, this enables us to pass on the best prices to our customers (A site holder is a company on the Diamond Trading Company's (DTC) list of authorised bulk purchasers of rough diamonds. The DTC is controlled by the De Beers Group who are the single largest producer and purveyor of rough diamonds in the world).
Once the stones arrive with us our designers challenge themselves to create the perfect setting for the shape of the stone, the design is then handed to our expert jewellers who hand-make and set our jewellery. Our four jewellers have over 100 years’ experience between them and pride themselves on developing their skills and are continually striving for innovative, on-trend designs whilst remaining true to our traditional values.
To show how proud we are of our rings we have introduced our own "Berry's" logo to our rings, only the very best carries the Berry's name.